Planning to start an e-commerce store, or already have one? Either way, you’ll need to start developing a mobile app for your store.
Most people prefer to use their phones to buy products online; having an app makes the process a whole lot more convenient. However, developing an app is not the end goal. The mobile version of your store needs to be ranked high for it to get downloaded.
The app market is crowded with millions of apps. For your ecommerce app to make a mark, it’s important that it has a good rank. A good rank is directly proportional to the number of good mobile app reviews and ratings. It’s important to ensure that your app has a good rating, and receives positive user reviews.
How Is This Done?
Just like all internet search engines, every app store has their own ranking algorithm. While the algorithm is quite complex for a layman, you can easily understand the factors they take into account while ranking your store app.
It’s a known fact that an app with a high rank is downloaded more often than a lower-ranked app. This is the reason why app store optimisation has become an integral part of mobile marketing. Let’s take a look at ASO in detail.
What Is App Store Optimisation (ASO)?
App store optimisation, or ASO, is the process of optimising mobile apps to make them discoverable. It’s similar to search engine optimization (SEO), and places your app higher up in the search results. This makes it more visible to your potential customers.
ASO aims at bringing more traffic to your app on the app store’s page, to encourage searchers to download your app. ASO takes into account your target customer base, crucial when you’re selling through your app.
How To Increase Your App Store Ranking
The look and feel of the app is important when it comes to app ranking. This is why e-commerce store builders like Shopify let you develop beautiful mobile apps to increase your sales. Apart from developing a beautiful and user-friendly app, these are other things you can do to optimize reviews and ratings of your mobile store.
Choose The Right Name
When it comes to the name of your app, make sure it’s similar to the name of your store. If an app is all that you have, make sure you include the app name in your title, along with one or two well-chosen keywords. The keywords should be chosen such that they describe your store (and its products) well, and rank typically higher in search results.
Suppose your store’s name is Diva, and you sell dresses and gowns. A simple keyword search reveals that ‘dresses’ and ‘gowns’ are two words that are frequently searched for. You can have a title with the name Diva on it, and place the words ‘dresses’ and ‘gowns’ after a hyphen.
“Diva- Dresses and Gowns”
Suitably Modify The Description
The next important thing to consider is the description.
As you probably know already, you have more room in your descriptions for keywords than in the title. Make sure you make good use of this. Describe your app accurately, and don’t forget to mention why people should download your app. Download rates affect the ranking of your app.
Ratings And Reviews
This is one area where you don’t have much control. Apps with higher ratings and more positive reviews rank higher up in the search results.
One of the best ways to increase the number of review counts is by asking for reviews inside your app. Improving the rating is a bit difficult. Aside from improving your app and making it user-friendly, make sure you provide a proper customer service experience. Users should be able to contact you easily and report any problem they’re facing with your app. This will prevent them from going to the store and writing a long negative review, as a lot of users are likely to do.
If most people who go onto your app page end up downloading your app, nothing can stop your rankings from going up. Increasing the download rate isn’t easy even when you have a killer app, though.
However, there are a few things that you can do to improve your chances. Consider A/B testing or split testing by varying certain aspects of your app. You can change your app icon, description, and price. Track your ranking in the store, and the number of downloads your app receives over a specific time period. This will give you an idea of which factors affect your app most.
App store optimisation takes time; the process needs to be monitored continuously. All the best!