What to Look for in eCommerce Websites

By | July 1, 2017

There are many options to choose from when it comes to choosing an eCommerce website that you can build your brand and product line off. It’s hard to know exactly what you need from your website, especially if your focus is on your product line or building your services catalog. Many business owners are focused on the client, how to service the client and how to make money off the client. But business owners need to put as much attention into building their websites as they do in building their products. Without a good website, sales will flop. Here are some things to consider when it comes time to choose an eCommerce website platform.

Easy to Use

First things first, you have to choose an eCommerce platform that is easy to use. You have enough to worry about in running your business; you don’t want to get caught up in a difficult to navigate platform that causes you frustration. Choose a platform that allows you to access your information quickly and easily so you can manage your website with ease.

Powerful Interactions

Websites aren’t just magical things where sales take place; they are robust and intuitive applications that need the power to propel those sales. In choosing an eCommerce platform, you want to work with a platform such as Magento eCommerce from  Bing Digital. This platform is built and managed by certified technicians that have to study the platform for two years to become certified in building it. It’s worth a look.

Analytics

One of the most important features of any website eCommerce solution is the analytics. Without information about sales and the interactions on your website, you cannot update it or make any real, valuable changes to it. You need to have a solid analytics system in place so you can truly understand how people are interacting with your website. Building a good eCommerce website is not enough – you need to understand how it is performing.

Support

Any good eCommerce platform will provide a range of options to gain access to customer support. If your eCommerce platform only has a chat option, consider switching to a provider that you can talk to in real life. During times of crisis, such as if your online store goes down, you want to know that someone is on it in real life, and real time.

Whether you decide to set up an eCommerce website on your own, or you hire a professional to build you the most amazing online store in history, be sure to do your research about what you are getting for your money. Out-of-the-box solutions tend to provide high-level support, but when things get hairy, you might want to consider switching to a professional team of web developers who can manage your crisis with ease. The most important thing to remember is that your eCommerce platform has to allow your customer to enjoy the experience of shopping. If a customer does not like using your website, they will not return.

 

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