As an auto repair shop owner, you may be skeptical about taking your business into the big, scary world of the internet. Going online is something that many people in the auto repair industry shy away from – and after all who can blame them, car repairs are all about getting your hands dirty. But, having a website can help your business to grow and develop in ways that are unimaginable if you’re offline. Although you can’t repair a car over the internet, there are loads of other things which you can do online to help market your business and build your customer base.
What to Include
Thinking about what to include on your auto repair shop website can be a bit of a minefield. As a general rule, you should include a number of basic essentials – including information about the company such as where it is located, contact details, and a list of services which you offer and their prices. This gives your customers the information that they’re looking for when they visit your site. Additionally, you should consider also including a photo gallery which showcases some of your previous auto repair work so that customers get a preview of how fantastic your work is before they book. If you sell products such as truck bed liners from www.autobodynow.com, you can showcase these on your site too.
Bringing in More Customers
There is only so much offline marketing that you can do before you need to start thinking of newer and more innovative ways to advertise your brand and services. Thanks to the digital revolution everybody is online, and Google is the number one choice that people make when they’re looking for a new local product or service. We can guarantee you that if somebody starts experiencing car problems when driving through your area, the first thing that they’ll do is Google where they can get it fixed. This is where your website comes in. By optimizing your website for local search results and having a good presence on social media, you’ll be able to reach more potential customers in your local area and beyond.
Having a website isn’t just an effective tool for bringing in new customers, it can also save you valuable time that you can then use to do what you do best – fix up cars. Including a list of FAQ’s on your website means that customers can find the answers that they need in just a few clicks, resulting in you spending less time on the phone to customers answers the same questions over and over again. Integrating an online booking system into your website can not only save you precious time, it can also save you money – you won’t need to employ a receptionist to work long hours or pay one of your best mechanics when half their time is spent taking bookings over the telephone. Online booking also allows you to take deposits or full payment upfront from your customers as well, leaving you with less debts to chase.
Take your auto repair business online today and start seeing the many benefits!