Pantone’s 2016 Colors-Why It Could Be a Great Idea to Use Them in Your Fashion Blog’s Refresh

By | December 29, 2015

The famous authority on color, Pantone, has surprised the fashion world by for the first time making its annual ‘Color of the Year’ a color pair, rather than an individual block color. For 2016, the Pantone Color of the Year is the blend of a soft pink called Rose Quartz, and a cool, pale blue called Serenity.

While commentators have suggested that there may be some deeper meaning to this choice, or that it suggests a blurring between the traditional femininity of pink and the masculinity of blue to create a kind of balance or ambiguity between the genders, there is no denying that these shades look beautiful together, and are sure to create some interesting looks when used with the colors in the 2016 spring and fall Pantone palettes.

If you are a fashion blogger looking to refresh the design of your site in the near future then, why not harness the on trend credentials of Serenity and Rose Quartz to give your site a new look that is completely 2016?

Great Background Colors

Because these are both pale colors, they can work very well as a subtle yet attractive background, either used as a block, as a gradient moving from one to the other, or as a pattern that utilizes both. You can find tools online that convert any of Pantone’s colors into both HEX and RGB values you can use with your template or in HTML to create the exact shades of Rose Quartz and Serenity, removing the guesswork if you want to reproduce them on your site.

Complimenting Your Images

Whether you run a blog that showcases your own clothing and style or one that looks at the beautiful things you are coveting from the best women boutiques on the web or in your area, chances are that you will be featuring a lot of things that use Pantone’s spring and fall palettes as we go through 2016. The colors of the year are always a key feature that works well in both of the seasonal Pantone palettes for a given year, so you can be sure that a web design that uses Rose Quartz and Serenity will really compliment a lot of the images you’ll be including on your site in 2016. This is another very good reason to pick them as a key part of your site design.

Post Potential

As well as giving your site a beautiful new look that is completely on trend, using the Pantone colors actually allows for you to make some interesting posts about the design decisions you made for your blog, while also talking about color and fashion. As new seasonal palettes are introduced you can talk about how they fit together with the Rose Quartz and Serenity pair, always drawing attention to the fact your site itself is using these beautiful colors.

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