As you may already know, apart from Google, YouTube is the second in size search engine on the web. YouTube, which is owned by Google, attracts nearly as many monthly visitors as Google itself or so the most recent statistics indicate. YouTube scores around 1 billion visitors each month. That accounts for more than some of the largest website in the world, like Amazon, Facebook, Twitter, Amazon, Bing and Yahoo.
According to some sites like ExpandedRamblings.com, YouTube alone has generated revenue of USD 4 billion in 2014 alone. This was largely due to the fact that they have been successful in enticing people to watch around 4 billion videos each day.
Regardless of these high numbers, just 9 percent of all small US businesses use YouTube currently. This is mainly due to the fact that business owners rely on more traditional SEO methods to secure traffic. However, it isn’t wise to ignore YouTube rankings and video SEO in particular. Ignoring YouTube is the same as turning your back on the second largest search engine in the World. If you don’t want to miss on such an opportunity for boosting the online presence of your business, you should take steps to improve your YouTube search rankings.
The following are 3 important YouTube SEO tips for you to consider:
Increase your YouTube presence
If you wish to build a relevant and authoritative YouTube brand, you have to start with the basics. Establish a name for yourself and create a profile. Then register your brand. The next step will involve choosing the name of your channel and a logo to associate it with. Also, strive to provide information on what value this channel has for YouTube users.
Take keywords into account
In Video SEO, keywords are still important. Consider using the keyword planner of Google to discover what your customers are looking for. YouTube has a “channel Keywords” section found under your account information that you can plug these into.
Google, as well as the other large search engines, strive to display videos for particular keywords around reviews, tutorials, how-to’s, funny topics and content related to fitness.
The attention to long-tail keywords is also very high here, just the same as it is with traditional SEO. Strive to use the keywords users are searching with when looking for new videos.
Do not overlook the description
The small snippet appearing just below the video in search results, the description, holds high value. Apart from the usual video thumbnail, this is the only information the user sees before deciding whether to click on the video. The description should clearly indicate what the video is about in a creative and engaging manner.
The growth rates of YouTube are so high that no business owner should overlook the importance of the benefits of producing engaging and high-quality video content on the second in size search engine in the world. The value of YouTube as a generator of traffic has never been higher. As one SEO company from Toronto advises, “Make the most out of this evolution!”