3 Important Reasons Why You Need a Blog for Your E-commerce Site

By | March 23, 2016

It’s time to think about building an e-commerce site and from what you know, it is important to have a website developed that will quickly draw in traffic and keep that traffic on your site long enough to be converted from visitor to buyer. Yes, that is the ultimate goal but there are things you can do to increase your chances of making that happen. Have you thought about the impact a blog could have on the success of your site? Check out these three important reasons why you need a blog for your e-commerce site and you will understand just home effective a blog can be in growing your business.

  1. Links Back to E-commerce Site Landing Pages

Always keep in mind that the majority of your traffic will get to your site through Google. If not Google, then visitors will find you via one of the other search engines. Unfortunately, if enough attention isn’t given to SEO (Search Engine Optimization) your site won’t rank highly with the search engines. Your ultimate goal is to work towards being listed as one of the first few results on page one of the SERPs (Search Engine Results Pages) but that isn’t as easy to do as it might seem. A blog with outbound links back to your e-commerce site will greatly increase your chances because inbound links count highly with Google. However, not all inbound links are looked on favorably. It will pay to check out the kinds of links Google likes.

  1. Provides Much Needed Information about Products and Services

Getting traffic to your site is important but if those visitors arrive expecting something different from what they find they will not stay around long enough to buy anything. Your bounce rate will then go sky high and that is really, really frowned upon by Google. Take for example a website like the one that sells organic sulfur crystals. Now what in the world are they and how are they ‘used?’ A blog can provide much needed background information on those sulfur crystals by showing how organic sulfur is lacking from the diet since the 1950’s and the reason why government played a huge role in our deficiency. A blog can give all the information needed to explain why they are a vital nutrient and what happens in the absence of this one mineral. Is there room on an e-commerce landing page to do all of this? Probably not effectively.

  1. Establishes a Position of Authority

Another key element within Google’s algorithms is in looking at whether or not you are an authority on any given matter. By maintaining a blog (on or offsite) giving much needed information about your product, its uses, its benefits, its possible disadvantages and any other important info, you can establish yourself in a position of authority. There was a time when the simple use of SEO keywords would help you gain highly but those alone are insufficient with Google’s continually updated algorithms. Now you need to have something of value to offer and in Google’s virtual eyes that is information. If you are an authority, Google loves you.

Okay, so why so much emphasis on whether or not Google loves you? To put it bluntly, without Google no one will know you exist! A blog can help elevate you with the search engines more quickly than just developing a cutting-edge, life-saving, once-in-a-lifetime product. If no one knows about it or where to find it, you are lost. A well-structured blog can do all of the above and so much more so give it a try. You won’t be disappointed.

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